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12:28:28","john.f@archipelagohotels.com",{"brand_label_id":208,"brand_id":16,"label_name":209,"updated_date":16,"label_text":210},"335","B2B_FOOTER_ARCHIPELAGO_BRAND_HEADLINE","Our Brands",{"brand_label_id":212,"brand_id":16,"label_name":213,"updated_date":16,"label_text":214},"334","B2B_FOOTER_CERTIFICATION_HEADLINE","We are certified for",{"brand_label_id":216,"brand_id":16,"label_name":217,"updated_date":16,"label_text":218},"336","B2B_FOOTER_COMPANY_LINKS","More from Us",{"brand_label_id":220,"brand_id":16,"label_name":221,"updated_date":16,"label_text":222},"333","B2B_FOOTER_COMPANY_PROFILE_HEADLINE","Company Profile",{"brand_label_id":224,"brand_id":16,"label_name":225,"updated_date":16,"label_text":226},"330","B2B_FOOTER_HEADLINE","Get to know Archipelago",{"brand_label_id":228,"brand_id":16,"label_name":229,"updated_date":16,"label_text":230},"332","B2B_FOOTER_SOCIAL_MEDIA_HEADLINE","Connect with 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Pamanukan","https:\u002F\u002Fimages.archipelagohotels.com\u002Ffavehotels\u002FImages\u002Fv1\u002FfavehotelPamanukan\u002FOverview\u002FWHITE.svg","https:\u002F\u002Fimages.archipelagohotels.com\u002Ffavehotels\u002FImages\u002Fv1\u002FfavehotelPamanukan\u002FGallery\u002FHERO9.jpg","https:\u002F\u002Fbooking.favehotels.com\u002Fhotel\u002FSB382UW87E5LR3\u002Frooms?lang=en-US","fave--hotel-pamanukan",[1608],"https:\u002F\u002Fwww.favehotels.com\u002Fid\u002Fhotel\u002Fview\u002F64\u002Ffave--hotel-pamanukan","Pamanukan",{"hotel_id":673,"hotel_name":2114,"hotel_logo":2115,"hotel_image":2116,"hotel_simplebooking":2117,"hotel_sentec_booking":2117,"hotel_channel":1605,"region_archipelago_id":56,"hotel_status":10,"hotel_slug":2118,"hotel_languages":2119,"hotel_video":2120,"hotel_url":2121,"region_name":2122,"country_name":1613},"favehotel Bitung - North Sulawesi","https:\u002F\u002Fimages.archipelagohotels.com\u002Ffavehotels\u002FImages\u002Fv1\u002FfavehotelBitungNorthSulawesi\u002FOverview\u002Ffavehotelbitungnorthsulawesi-white.svg","https:\u002F\u002Fimages.archipelagohotels.com\u002Ffavehotels\u002FImages\u002Fv1\u002FfavehotelBitungNorthSulawesi\u002FOverview\u002FLobby1.jpg","https:\u002F\u002Fbooking.favehotels.com\u002Fhotel\u002FX53DD8VCVWZ5V6\u002Frooms?lang=en-US","favehotel-bitung---north-sulawesi",[1608,1609],"https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=3okznKRgslI","https:\u002F\u002Fwww.favehotels.com\u002Fid\u002Fhotel\u002Fview\u002F63\u002Ffavehotel-bitung---north-sulawesi","Sulawesi",{"message":2124,"data":2125},"Success",{"press_detail":2126},{"press_id":2127,"hotel_name":16,"press_title":2128,"press_image":2129,"press_preview":16,"press_description":2130,"published_date":2131,"m_title":2132,"m_description":2133,"press_slug":2134},"1106","ARCHIPELAGO HOTELS RAIH PENGHARGAAN MARKETEERS OMNI BRANDS OF THE YEAR 2026","https:\u002F\u002Fimages.archipelagohotels.com\u002Farchipelagointernational\u002Fv1\u002Fimgs\u002Ftemp_image\u002FAwardingMarketeersOmniBrandsoftheYears2026.jpg","\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Archipelago Hotels \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">(yang biasa dikenal dengan Archipelago International)\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">grup manajemen hotel swasta terbesar di Indonesia dan Asia Tenggara, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">kembali mencatatkan prestasi gemilang di industri perhotelan Indonesia dengan meraih penghargaan Marketeers OMNI Brands of the Year 2026 pada kategori Hospitality Engagement Campaign. Penghargaan ini diberikan atas keberhasilan program kampanye bertajuk Archipelago Global Flavour Series – \"60 Seconds to Seoul\".\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Marketeers OMNI Brands of the Year 2026 merupakan penghargaan bergengsi dari Marketeers yang diberikan kepada merek dan perusahaan yang berhasil menerapkan strategi \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>omnichannel \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">marketing secara efektif sepanjang satu tahun terakhir. Penghargaan ini mengapresiasi perusahaan yang mampu mengintegrasikan pengalaman pelanggan melalui kanal \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>online \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">dan \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>offline\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">, mempercepat transformasi\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem> digital\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">, serta mengoptimalkan pemanfaatan teknologi baik dalam operasional internal maupun interaksi dengan konsumen. Implementasi tersebut diwujudkan melalui berbagai inovasi pada produk, layanan, komunikasi pemasaran, proses bisnis, hingga aktivasi perusahaan yang memberikan pengalaman pelanggan yang konsisten, relevan, dan bernilai tambah.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Mengangkat tema Korean Pop-up Culture, Program “60 Seconds to Seoul” dinilai berhasil menjembatani pengalaman menikmati kuliner Korea. Archipelago Hotels menghadirkan pengalaman gastronomi autentik yang dapat dinikmati di 139 hotel jaringan Archipelago Hotels di seluruh Indonesia. \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Ch3 style=\"text-align:justify\"> \u003C\u002Fh3>\r\n\r\n\u003Ch3 style=\"text-align:justify\">\u003Cspan style=\"font-size:13pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#073763\">\u003Cspan style=\"background-color:#ffffff\">\u003Cstrong>4 Faktor Kunci di Balik Keberhasilan Kampanye 60 Seconds to Seoul\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Keberhasilan kampanye 60 Seconds to Seoul tidak lepas dari empat aspek utama yang menjadi dasar penilaian Marketeers OMNI Brands of the Year 2026. Pertama, yaitu \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>creativity\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">, yang mengapresiasi kemampuan kampanye dalam menghadirkan konsep, pengalaman, dan strategi pemasaran yang unik melalui inovasi produk, layanan, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>customer experience\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\"> (CX), serta pemanfaatan \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>digital marketing\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">. Kedua yaitu \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>reach\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">, yang menilai efektivitas kampanye dalam menjangkau audiens yang tepat melalui distribusi lintas kanal dan komunikasi pemasaran yang terintegrasi.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Selain itu, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>impact\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\"> menjadi indikator penting untuk mengukur kontribusi kampanye terhadap peningkatan kinerja bisnis, kepuasan pelanggan, serta dampak sosial yang berkelanjutan. Sementara itu, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>innovation\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\"> berfokus pada kemampuan menghadirkan solusi baru yang relevan, fungsionalitas, dan nilai tambah yang dihadirkan dalam menjawab kebutuhan konsumen. Keempat aspek tersebut menjadi fondasi yang menjadikan 60 Seconds to Seoul sebagai kampanye \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>omnichannel \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">yang tidak hanya kreatif dan inovatif, tetapi juga mampu memberikan dampak nyata bagi bisnis sekaligus menciptakan pengalaman pelanggan yang relevan di era \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>digital\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\"\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Penghargaan ini mencerminkan komitmen dan kerja keras seluruh tim Archipelago Hotels dalam menghadirkan pengalaman menginap yang bermakna. Ke depan, kami akan terus mengembangkan berbagai inovasi yang memadukan \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>hospitality\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">, budaya, dan strategi \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem>omnichannel\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\"> agar setiap tamu memperoleh pengalaman yang semakin berkesan,\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">” ujar\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#073763\">\u003Cstrong>John Flood, CEO Archipelago Hotels.\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:center\">\u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn0.archipelagointernational.com\u002Fv1\u002Fimgs\u002Ftemp_image\u002FCookingStation.jpg\" style=\"height:158px; width:211px\" \u002F>  \u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn0.archipelagointernational.com\u002Fv1\u002Fimgs\u002Ftemp_image\u002FFoodParadeatAstonSerang.jpg\" style=\"height:158px; width:211px\" \u002F>  \u003Cimg alt=\"\" src=\"https:\u002F\u002Fcdn0.archipelagointernational.com\u002Fv1\u002Fimgs\u002Ftemp_image\u002FDancePerfomanceatRoyalMalioboro.jpg\" style=\"height:158px; width:237px\" \u002F>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:center\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Kiri ke kanan: \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Live cooking station, \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:10pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Food Parade, dan \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Dance Performance “Korean Street Food Festival - 60 Seconds to Seoul”\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>\r\n\r\n\u003Ch3 style=\"text-align:justify\">\u003Cspan style=\"font-size:13pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#073763\">\u003Cspan style=\"background-color:#ffffff\">\u003Cstrong>Komitmen terhadap Inovasi Pengalaman Tamu\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fh3>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Di luar empat aspek yang menjadi dasar penilaian Marketeers OMNI Brands of the Year 2026, keberhasilan kampanye 60 Seconds to Seoul juga didukung oleh tiga strategi utama yang menjadi fondasi implementasi di seluruh jaringan Archipelago Hotels.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cul>\r\n\t\u003Cli style=\"list-style-type:disc\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>Strategi Komunikasi \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>\u003Cem>Omnichannel\u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Archipelago Hotels menghadirkan pengalaman pelanggan yang terintegrasi melalui perpaduan promosi \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>digital\u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">, publikasi media, kolaborasi dengan kreator konten, serta aktivasi \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>offline \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">di hotel. Pendekatan ini memastikan setiap titik interaksi mampu memperkuat hubungan antara merek dan pelanggan secara konsisten.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli style=\"list-style-type:disc\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>Eksekusi yang Konsisten di Seluruh Jaringan Hotel\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Kampanye diimplementasikan dengan standar operasional, identitas visual, materi komunikasi, dan pengalaman tamu yang seragam di seluruh hotel yang berpartisipasi. Konsistensi ini memperkuat \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>positioning \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">kampanye sekaligus menjaga kualitas pengalaman pelanggan di berbagai destinasi.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\t\u003Cli style=\"list-style-type:disc\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>Pendekatan \u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>\u003Cem>Storytelling \u003C\u002Fem>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cstrong>yang Autentik\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cbr \u002F>\r\n\t\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">Alih-alih hanya mempromosikan menu, kampanye mengangkat budaya Korea melalui narasi yang menarik dan pengalaman kuliner yang autentik. Pendekatan \u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cem>storytelling \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">ini berhasil membangun keterlibatan emosional dengan pelanggan, meningkatkan daya tarik kampanye, serta menciptakan pengalaman yang lebih berkesan bagi para tamu.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n\r\n\u003Cp style=\"text-align:justify\"> \u003C\u002Fp>\r\n\r\n\u003Cp style=\"text-align:justify\">\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">Melalui perpaduan antara budaya, kuliner, teknologi, dan layanan yang konsisten, Archipelago Hotels berkomitmen untuk terus menghadirkan pengalaman menginap yang relevan dengan kebutuhan wisatawan masa kini. Sebagai langkah berkelanjutan, Archipelago Global Flavour Series\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">\u003Cem> \u003C\u002Fem>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003Cspan style=\"font-size:11pt\">\u003Cspan style=\"font-family:Arial,sans-serif\">\u003Cspan style=\"color:#000000\">\u003Cspan style=\"background-color:#ffffff\">akan terus berlanjut dengan menghadirkan tema kuliner dari berbagai negara lainnya di masa mendatang.\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\r\n\r\n\u003Cp> \u003C\u002Fp>","24 Jun 2026","Archipelago Hotels Raih Penghargaan Marketeers OMNI Brands","Archipelago Hotels meraih penghargaan Marketeers OMNI Brands of the Year 2026","1106-archipelago-hotels-raih-penghargaan-marketeers-omni-brands-of-the-year-2026",1782384234881]